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Our path to becoming a premier destination for local, specialty and organic foods is a reflection of our longstanding and heartfelt commitment to health, community and planet. Our evolution of the Choices Market brand represents a renewal of our passion for helping customers discover great choices to nourish their body and mind.

The Heartbeet

A key component of our new look is the heartbeet

The Heart symbolizes our deeply felt care for the health of our customers, our communities and the environment. This care is channelled through a vibrant product offering and knowledgeable staff who are passionate about helping people make informed, nutritious choices.

The Beet represents a genuine and earthy commitment to promoting fresh, local, organic and specialty foods. We know where our food comes from and who produces it, and we will always stay true to our roots.

It is my sincere hope that our new brand identity will inspire you with the same genuine passion and commitment to the best food and wellness choices that have guided us since 1990.

Tyler Romano
Director of Marketing, Choices Market

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